The graying of the non-profit arts sector? On what planet?

A large and generally very smart foundation recently published a really silly report. The basic premise is that non-profit arts organizations are facing a crisis of failure to attract the younger generations of adults as artists, staff or supporters. Therefore, the foundation argues, the non-profit arts sector must adopt "a systemic approach to the challenge of generational succession in the areas of governance, membership, advocacy, [and] financial support."

Heh. Are they kidding? Well no they're not, alas; rather, they are offering conclusions that are wildly unsupported by the fairly trivial amount of actual data offered. Andrew Taylor with The Artful Manager, and especially some of the commenters to his post, nicely point out some glaring logic flaws in the above argument. Best comment: "In reality, younger people have perfectly fine values of their own -- as well as finely honed bullshit detectors -- and the real challenge is for the arts to genuinely mean something to younger people. To be worthy of them, I might even say."

I can't do any better than that on the logic so I'll throw in two cents on the facts: if there is a sector of the U.S. economy that is doing better now at attracting young people than the arts I haven't seen it. I've been working in the non-profit arts sector for several years now, just did some empirical research on it actually, and that trend is blindingly obvious. Theater, dance, music, visual arts, whatever.

Training talented kids for those fields is a booming business at all levels, the number of U.S. tax returns listing artist as a paid occupation doubled in one generation, the biggest current theatrical hit on the planet is minting money around the country based on its appeal to young women ("Wicked"), and so on. In my day job I deal with small to medium sized arts organizations, the number of which has been rising at a crazy rate, and it's long since become a surprise to meet an artistic director or music director as old as 35.

That report notes demographic predictions of the rising average age of the U.S. and claims that this is a danger sign for the arts unless the sector gets organized to meet "increasing competition" for the attention of "a shrinking pool of younger people." You know what, if the shrinking pool prediction turns out to be correct I'm going to predict that it will be other sectors scrambling to figure out how to become as attractive to young people as the arts provably are, rather than the reverse.